<p>Retail is rough, especially with the pandemic. But smart marketers are adjusting and thriving. Listen to Banana Republic's Gena Tomisser on how BR has invested in brand and product to inspire consumers.</p>

Retail is rough, especially with the pandemic. But smart marketers are adjusting and thriving. Listen to Banana Republic's Gena Tomisser on how BR has invested in brand and product to inspire consumers.

Is retail dead or resurging? We join Gena Tomisser from Banana Republic.

Welcome to Backstage With the Brand, the podcast where we stage dive into all things advertising, marketing, and branded content. Advertising geek Andy Wiedlin (Yahoo, Huffington Post, Buzzfeed) hosts guests whose experience in digital marketing, media, and advertising has made them experts in the field. Join us for insight into what makes the power of a brand, and what the future holds for the digital landscape.Sponsored by Magnet Media. Learn more about telling your story at www.MagnetMediaFilms.com

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Is retail dead or resurging? We join Gena Tomisser from Banana Republic.

Is retail dead or resurging? We join Gena Tomisser from Banana Republic.