In Season 2, Episode 4 of That Martech Girl, host Rachel Gray dives into two of the biggest questions shaping marketing in today’s AI-driven world. First, is SEO really dead—and what does the rise of AEO/GEO (AI Engine Optimization/Generative Engine Optimization) mean for how marketers approach visibility and conversions in an era where consumers are asking ChatGPT and Gemini instead of Google?

Then, Rachel explores the future of team structure in the age of AI agents. As bots move beyond chat into performing real workflows, how can organizations preserve team identity, culture, and ethos while integrating AI into their workforce?

Along the way, Rachel also shares a candid update on balancing work, grad school, and podcasting, and the gratitude that fuels her through it all.

Tune in for insights at the intersection of AI, marketing, and team culture.

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