How do you become a service design craftsman. What does it take? Is it even possible? Mahmoud Abdelrahman shares his thoughts on this topic. We also discuss how we can design for a better project experience. And finally Mahmoud gives an update on the service design landscape in the Middle East.

** Customer Advocacy Posters

https://www.linkedin.com/pulse/customer-advocacy-posters-mahmoud-abdelrahman

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EPISODE GUIDE

2:15 - First encounter with Service Design.

4:03 - How far can you come when you start as an academic researcher?

11:30 - How can we create a corporation where design is allowed to play a big role?

18:52 - How can we build a well working design team?

25:34 - Big question: How do you go about creating slow improvements in your organisation?

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