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🧐 A clever headline? A marketing flop? John and Mike break down a real-life billboard with the bold claim: “Get a lawyer that’s got a pair.” From grammar quirks to questionable phrasing, they dive into what works, what flops, and what it says about law firm branding.

📌 Key Takeaways:

• Humor in legal marketing can backfire if clarity is lost.
• Location-based selling points need better framing.
• First impressions matter—especially in 12-foot-high letters.

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