Entrepreneur Bootcamp Podcast

Is Your Marketing Actually Working? The 5-System Audit Framework

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You are spending money on marketing. But is it turning into customers? In this hands-on workshop, Derek Schmidt walks through the five marketing systems every local business needs to stop wasting budget and start generating consistent leads. This is not theory. It is a working session with live audits, real tools, and a framework you can apply to your business today.

In this episode, you will learn:
  • Why most marketing fails (the leaky bucket problem) and how to diagnose where your leads are falling through the cracks
  • The critical difference between marketing tactics and marketing systems, and why that distinction changes everything
  • How to turn your website from a digital brochure into a 24/7 conversion engine
  • The three factors Google uses to rank your Business Profile and how to control two of them for free
  • The one-video content engine that produces five to six pieces of content from a single recording
  • Why buyers need 7 to 13 touchpoints and the simplest lead capture system to build this week
  • How to go from a handful of Google reviews to hundreds using a repeatable, automated process
  • How to use AI to audit your entire online presence and generate a professional-grade 90-day marketing plan in minutes
    • Timestamps
    • 00:01:10 – Introduction and workshop setup
    • 00:06:16 – The leaky bucket problem
    • 00:09:10 – Five systems overview (systems vs. tactics)
    • 00:14:05 – System 1: Website conversion
    • 00:22:26 – System 2: Local SEO and Google Business Profile
    • 00:28:03 – System 3: Content and authority
    • 00:34:03 – System 4: Lead capture and nurture
    • 00:37:27 – System 5: Reputation and reviews
    • 00:40:54 – Live audit of a local business
    • 00:48:45 – AI quick win: building your 90-day plan
    • 00:57:59 – Free discovery call offer
      • Links
      • Join the community: https://community.entrepreneurbootcamppodcast.com
      • DesignLoud: https://designloud.com
      • Book a free discovery call: https://designloud.com/contact
        • About the Host

        Derek Schmidt is the CEO of DesignLoud, a full-service digital marketing agency based in Wilmington, North Carolina. With over 15 years of experience helping local businesses grow through web design, SEO, paid advertising, and marketing automation, Derek brings a systems-first approach to digital marketing. He hosts the Entrepreneur Bootcamp community where business owners learn to build marketing that actually works, with or without an agency.

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        Entrepreneur Bootcamp PodcastBy Derek Schmidt
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