“I've taught myself everything - it's all out there for you to figure out.” This week I'm joined by Isaac John, a former NRL player who has launched a successful clothing business, called YKTR - an acronym for ‘You Know The Rules'. The business started when Isaac was living with other NRL stars Corey Norman and James Segeyaro, and they started making their own t-shirts for fun. It's since exploded with new ranges released every eight weeks, and over 100 vlogs and podcasts going behind the scenes in their business. We talk about Isaac being completely self taught - from design to websites to marketing - and we dive deep into the YKTR marketing funnel, where every piece of content that Isaac and YKTR makes helps them target their audience and make sales. Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube. Want to grow your business and stay ahead of the pack? Access Mark Bouris' Masterclasses. Got a question or comment for Mark? Send an email.  See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

#164 – Isaac John: YKTR

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth.  Some business owners are on the way up and enjoying new success, others are at a turning point.  Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here.  Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level. Hosted on Acast. See acast.com/privacy for more information.

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Sally Belcher is a trailblazing Australian podiatrist with over 15 years of experience in private practice. Originally from Melbourne, Australia, Sally relocated to Sydney’s Eastern Suburbs where she has proudly owned and led her team at Rose Bay Podiatry for nearly a decade. During this time, she has cultivated the business into a highly successful and esteemed establishment.
In an industry often stereotyped to a specific demographic, Sally has defied expectations by broadening the scope of podiatry through innovative language and marketing strategies. Her introduction of the Medical Pedicure has not only transformed traditional foot care but has also attracted a diverse clientele to her practice.
Demonstrating a keen eye for niche opportunities, Sally has redirected her focus toward aesthetic podiatry, a strategic move that has propelled her business to new heights and gained recognition within the healthcare space. In this episode, we explore the indispensable role of marketing in healthcare, as Sally shares insights gathered from her journey of reshaping perceptions of podiatry and establishing a thriving practice.
Join us as Sally Belcher offers her expertise and firsthand experiences, providing valuable insights for aspiring healthcare professionals and entrepreneurs alike.
You can subscribe to the newsletter here: https://mentored.com.au/newsletter-sign-up Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube.  
 Hosted on Acast. See acast.com/privacy for more information.

#439 Walking in Sally Belcher's Shoes: Inside the World of Podiatry

This week on The Mentor we delve into the world of startups with Amanda Price, the Head of High Growth Ventures at KPMG Australia.
Drawing from her extensive experience, Amanda sheds light on the common challenges faced by founders worldwide and offers strategies for building enduring connections with customers as startups scale.
We delved into her expertise in the high-growth ventures industry, the impact of macro and micro factors on investment behaviour, insights into the challenges for Australian startups, we discussed the non-negotiables that VCs typically inquire about, the current startup landscape in 2024 and a host of other topics.
If you're planning on entering the startup world, this episode serves as a valuable educational resource.
You can subscribe to the newsletter here: https://mentored.com.au/newsletter-sign-up Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube.  Hosted on Acast. See acast.com/privacy for more information.

#438 Navigating Startup Success: Insights from Amanda Price, Leader of High Growth Ventures at KPMG Australia

Join Andrew Deveson and Dave Caputo, co-founders of Kapitol Group, as they discuss their journey in revolutionising the construction industry.
With Andrew's expertise in delivering high-quality projects and Dave's strategic planning capabilities, Kapitol Group has quickly become one of Australia's fastest-growing construction companies handling multimillion-dollar projects for prestigious clients like RMIT University and Microsoft.  
Learn how their innovative approaches and commitment to excellence are reshaping the industry while prioritising the well-being of their team and the successful delivery of projects.
You can subscribe to the newsletter here: https://mentored.com.au/newsletter-sign-up Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube.  Hosted on Acast. See acast.com/privacy for more information.

#437 Building the Future: The Kapitol Chronicles with Andrew Deveson & Dave Caputo

Light & Glo Designs is an acclaimed business hailing from Melbourne, that specialises in crafting bespoke candles.
Established in 2015 by husband/wife duo Suji and Jeeva, the brand boasts an array of award-winning offerings, including candles, diffusers, room sprays, and scents tailored to various moods.
The inception of Light & Glo traces back to Suji's maternity leave, during which she began making candles for her son's baby shower, receiving rave reviews from friends. Inspired by this positive reception, Suji and Jeeva embarked on their entrepreneurial journey, founding Light & Glo Designs.
We discussed their backgrounds in medicine and science, their transition into the candle business, how they manage their roles as both spouses and business partners, their process for crafting scents tailored to businesses, The Mentor fragrance they developed for Mark, and many other topics.
You can subscribe to the newsletter here: https://mentored.com.au/newsletter-sign-up Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube.  Hosted on Acast. See acast.com/privacy for more information.

#436: Light & Glo: The fragrance maestros who have mastered the art of creating a vibe

With Stake, Australia's leading investing platform, I'm excited to share the eighth episode of 'Going Public' - a new monthly series giving you unique access to the entrepreneurs, founders and executives who've taken their business public.
Mike Vegar is the co-founder & managing Director of HITIQ, an Australian tech company that provides a total concussion ecosystem with products that support identifying, monitoring & ongoing management of sport-related head impacts. 
In 2021, HITIQ was welcomed to the Australian Securities Exchange under the vibrant ticker of ASX:HIQ.
Learn all about Mike’s journey of taking the tech company public in the eighth podcast of the Going Public series.
DISCLAIMER: Views expressed are those of the individual only. This does not constitute financial advice.  You can subscribe to the newsletter here: https://lnkd.in/e7C8akgj.  Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube.  See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for more information.

#164 – Isaac John: YKTR

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