Iterable's Director of Product Marketing, Jeffrey Vocell

In this episode, I sit down with Jeffrey, a seasoned product marketer with over a decade of experience. We discuss how he made the jump from medical devices to martech, what it was like joining a new company who had recently gone public (Hubspot), taking his Dad's advice, and how he’s honed in on the fundamentals of product marketing to sharpen his skills and deepen his knowledge as he’s grown more senior. We also talk about how he built a new structure to enable scaling and was in the driver seat in writing a new company narrative.