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This week, Lindsay Pinchuk breaks down one of the most powerful (and overlooked) marketing tools for small businesses — the Gift Guide.

Whether you sell products, services, or both, a Gift Guide can help you grow your audience, collaborate with other brands, and create buzz that lasts long after the holidays.

Lindsay shares how she used Gift Guides to skyrocket her first company, Bump Club & Beyond, and how her very first Dear FoundHer… Gift Guide landed her a TV segment on WGN and helped launch the brand.

You’ll learn:

• Why every business should have a Gift Guide (even in November!)
• How to choose a theme that aligns with your brand
• Ways to SWEEP your guide across social, email, and partnerships
• How to turn one simple idea into a full marketing cycle

And if you want step-by-step help building your own, you can grab Lindsay’s Gift Guide Blueprint inside The FoundHer Files newsletter.

Key Takeaways

• Gift Guides work because they’re collaborative. Featuring other brands multiplies your reach through shares, tags, and partnerships.
• They’re timeless. You can reuse and adapt them for holidays, Mother’s Day, back-to-school, or any seasonal promotion.
• A clear theme matters. It helps your audience immediately understand what you stand for—and strengthens your brand story.
• Repurpose it everywhere. Turn your guide into Reels, emails, carousels, and live features all season long.
• Simple > Fancy. You don’t need a big design budget or complex tech to make it work—start with what you have.

Mentioned in This Episode

• The Gift Guide Blueprint — Available inside The FoundHer Files
• Dear FoundHer on Tour — Aventura, FL (Dec 4, 2025)

Connect with Lindsay

• Instagram: @dearfoundher | @lindsaypinchuk
• Website: dearfoundher.com
• Subscribe: FoundHer Files on Substack

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