Join us in the AI Product Kitchen this week as we talk to Jeff Seibert, CEO and co-founder of Digits. In this episode, we dive into topics like Jeff's time as Head of Consumer Product at Twitter and his mission to revolutionise the accounting industry with Digits, the first end-to-end accounting platform of the AI era.

In this episode, we go deep on:

• In-house AI models vs off-the-shelf solutions: the importance of developing in-house AI models tailored to specific business needs, rather than relying solely on off-the-shelf solutions.
• Optimising user experience with AI: Creating an intuitive user experience where AI works seamlessly in the background, allowing users to focus on understanding their business rather than managing tedious accounting tasks.
• Product moats in the AI era: How AI can create durable competitive advantage
• Common mistakes in AI product development: The pitfalls of putting AI at the forefront of the product narrative without addressing the core problem first.
• Lessons from Twitter and AI opportunities: Missed opportunities to leverage AI and the need for a broader mindset in recognizing AI's potential in product development.

Here's how to connect with us:

• Find Jeff on ⁠⁠LinkedIn⁠⁠⁠, ⁠⁠X⁠⁠⁠ and on his website
• Follow Matt on ⁠⁠LinkedIn⁠⁠⁠ and ⁠⁠X⁠⁠
• Learn more about Digits
• And make sure to check out ⁠⁠Sauce AI⁠ and follow us on ⁠LinkedIn⁠!⁠

Timestamps

00:00 - Introduction to Jeff Seibert and Digits

00:33 - Jeff's Journey and the Launch of Digits

01:42 - The Vision Behind Digits and AI in Accounting

03:11 - The Decision to Build in Stealth Mode

05:42 - The Importance of Product Quality and Timing

06:46 - The Evolution of Accounting Software

08:26 - Building AI Models for Accounting

10:39 - Defining Success: What is "Good Enough"?

12:18 - In-House Models vs. Off-the-Shelf Solutions

13:36 - User Experience and Automation in Digits

15:40 - Augmenting Accountants, Not Replacing Them

17:03 - Common Mistakes in AI Product Development

18:36 - Differentiating True Innovation from Noise

19:36 - Sustaining Competitive Advantage in AI

21:52 - Unique Team Structures and Agile Practices

24:12 - The Role of Product Managers in Digits

25:15 - Go-to-Market Strategy and Launching Products

26:38 - Lessons from Twitter and AI Opportunities

27:52 - Reflections on Apple and Product Design Principles

30:25 - The Importance of Product Obsession

32:32 - Prioritization Strategies for Product Development

34:32 - Future of Accounting and Automation