Many business owners find their personalities are tightly bound to their company's marketing, especially thanks to social media. On one hand, this can allow your customers to feel a connection to you and your brand. However, it also can act as an open invitation to for people to criticize you and, at times, even your family. So the question is how authentic and vulnerable should you be over social media? What is the right balance of authenticity to ensure you don't lose customers?   In today's episode, Donald Miller talks with personal branding expert Jenna Kutcher. Jenna is the host of the Goal Digger Podcast and author of the new book How Are You Really? - Living Your Truth One Answer at a Time. If you are struggling to find the balance around how to be authentic in a way that helps your brand, without alienating your loved ones or customers, you find those answers in today's episode.   Order Jenna Kutcher's new book, How Are You Really?, at JennaKutcher.com/Preorder.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com   FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND GET A CUSTOMIZED PLAN TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#78: Jenna Kutcher—The Risk of Authenticity

Welcome to the Business Made Simple Podcast where we coach you to build your business like an airplane. The cockpit is your leadership. The body is your overhead. The right engine is your marketing. The left engine is your sales. The wings are your products and the fuel tanks are your cash flow. 

If you build the six parts of your business correctly it will fly far and fast. Every week we help a business owner just like you optimize their airplane.

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We’re all well aware of the shopping frenzy on Black Friday, but we tend to forget that other holidays like Memorial Day can be just as profitable. Many businesses miss out because they don't realize how ready their customers are to spend money during these holidays. With Memorial Day approaching—a peak time for consumer activity—not having a strong offer can mean squandering a massive chance to boost sales. So what steps can you take to ensure you have an irresistible offer prepared when customers are primed with cash and ready to buy?   In today’s episode, host Donald Miller and podcast producer Bobby Richards are joined by Business Made Simple Certified Coach Jessica Miller and StoryBrand Certified Guide Wes Gay. Together, they dive into how you can craft what Jessica has coined a "Hell Yes" offer for this Memorial Day weekend. They’re dishing out the top strategies for businesses to seize this prime shopping period to drive sales and visibility. You’ll learn the mechanics of creating a compelling offer that converts and how to effectively communicate it to your audience. Listen in and get the tools you need to take advantage of high-traffic opportunities and maximize your profits during this holiday season!   Contact Business Made Simple Certified Coach Jessica Miller directly at HireACoach.com/Jessica-Miller.   Contact StoryBrand Certified Guide Wes Gay directly at MarketingMadeSimple.com/wesgay.   --   STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast    ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#171: How to Create an Irresistible Memorial Day Offer

Most entrepreneurs are great at making money, but they aren’t always great at managing that money. Let’s be honest: you didn’t start a business because you were passionate about bookkeeping. But you know that managing your cash flow well is the fuel that keeps your business growing. Between monthly reconciliations, quarterly reports, tax prep, and payroll—your business finances can get complicated fast. And doing it yourself—or even hiring the help you need—can be difficult and time-consuming. So what’s the best way to outsource your bookkeeping so you can save time and simplify your finances?   In this week’s episode, host Donald Miller talks with Lisa Zeeveld, the CFO of BELAY, a company that pairs business owners with the accounting help they need. Lisa discusses common financial dilemmas many business owners face and offers practical advice on how to overcome them. You’ll learn the importance of good bookkeeping and how outsourcing this task can make a huge difference in your operations. Tune in and get valuable tips on how to make your business finances simpler and more effective, so you can focus on growing your business instead!   Text S I M P L E to 55123 to get immediate access to Belay's Bulletproof Budget Template.   --   STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast    ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#170: Is It Time to Hire a Bookkeeper To Tackle Your Business Finances?

Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop May 7-8, 2024 at  StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at  StoryBrand.com/Workshop.   --   Every savvy business owner knows that marketing is the key to survival, and your online presence is one of the most important parts of your marketing plan. It can turn casual browsers into buyers, and buyers into long-time customers. But you won’t build that loyal fanbase if your message is unclear or inconsistent. On top of that, you could end up wasting a lot of time and money on marketing that doesn’t work. So how clear is your current message, and how can you make it better?    In this episode of Business Made Simple, guest host Dr. JJ Peterson (host of Marketing Made Simple) and podcast producer Bobby Richards answer your questions about building your business through effective messaging and lead generation. They’ll reveal the key things missing from your website that are costing you money and the 3 questions your marketing MUST answer to be significantly more successful. You’ll also discover the 7 basic elements that make your marketing story more powerful. Tune in and get actionable strategies to clarify your message and make your business thrive!   Listen and follow to the  Marketing Made Simple Podcast and get weekly tips from J.J. and April Sunshine Hawkins on how to make your marketing easy and make it work.  https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210   --   STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast    ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#169: How to Clarify Your Message and Grow Your Business

Coach Builder is available now! Order it at CoachBuilderBook.com/Podcast and get an 8-step plan to become a self-employed business coach so you can make great money doing something you love every single day.   --   What are the characteristics of a great coach? Knowing your field inside out is crucial, but there's something else just as important: soft skills. These are the skills that help you connect on a personal level, earn trust, and provide real value to your clients. Unfortunately, a lot of coaches overlook this area, focusing only on their technical expertise. They miss out on truly connecting with their clients and making a lasting impact. But if you want to succeed as a coach, soft skills aren’t an option—they’re a necessity.   In the 9th and final episode of the Coach Builder limited series, host Donald Miller joined by producer Bobby Richards, tackle the often-underestimated world of soft skills for coaches. Don explores the qualities that endear us to coaches and cause us to respect them. He offers actionable advice on how to cultivate these qualities within yourself to set you apart as a coach and amplify your impact on clients' lives. Tune in and learn invaluable strategies for improving empathy, communication, and trust-building techniques, ensuring you leave a meaningful mark on your clients' lives.

Coach Builder Part 9—The Essential Qualities of a Respected Coach

What if the secret to doing really well in business isn't about the newest tech or the flashiest ads, but about how happy and motivated your team is? A great work culture is key to growing your business. It's what makes people want to work for you, fuels innovation, and keeps things running smoothly even when times get tough. But cultivating such a culture isn't easy, especially with the ever-evolving changes in the modern workforce and inevitable challenges in the market. So if your workplace isn’t performing at its peak, don't worry—changing things for the better is possible and well worth it.   In this week’s April Fools' episode, host Amy Porterfield takes over for Donald Miller. Amy is an online marketing expert, author of Two Weeks Notice, and owner of a thriving $100M business. And no joke, she'll show you how to make bold moves to improve your team's workplace culture. With the help of podcast producer Bobby Richards, she answers burning questions from our listeners, giving actionable advice on hot issues like installing a 4-day workweek, navigating unlimited PTO, planning effective team retreats, and supporting personal growth plans. Tune in and get the scoop on how to enhance your team's dynamics, boost productivity, and drive your business forward!   For more tips and a free guide on how to welcome new team members in a way that sets them up for success, check out AmyPorterfield.com/Onboard.   --   STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast    ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast   IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#78: Jenna Kutcher—The Risk of Authenticity

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