In this episode, Shiv Gettu sits down with Jillian Fikkert Vice President, Sales & Marketing at Buckingham Companies, a dynamic marketing leader whose work spans shopping malls, multifamily housing, and beyond. Jillian dives into her career journey, starting from her solo move at 24 to a multifamily career shaped by innovation and AI. Jillian emphasizes the evolving nature of multifamily tech, especially post-COVID, likening the shift to a renaissance. She shares insights on centralizing leasing operations and using AI to revolutionize rent collections and marketing budgets. Jillian also opens up about her personal life, discussing her upbringing in Massachusetts, family life, and the balancing act of professional and personal priorities. This episode offers a deep dive into the future of multifamily marketing and the human touch in a tech-driven world.