OConnor Communications gets people into the news through radio and TV interviews, newspaper and magazine article placement, blog, social media and internet marketing, and media campaigns. In our wide-ranging discussion we covered the following points in detail:

• Why do you need to promote your book and yourself?
• Why every book is promotable
• When and how to get started
• Giving traditional media what they want
• Mass mailings and target marketing
• Social media and Internet Marketing
• What a publicist can do for you