In our first ever episode, we talk to the awesome force that is Joanna Bogdan, General Manager of specialist OOH buying agency, Evolve APAC & Talon Singapore. We cover everything from the power of a great idea to cut through in OOH; the challenges and opportunities of multi-market planning, to the responsibility on advertisers to use public space media sustainably. It's the perfect place to start this little OOH adventure...

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