NBC's innovative approach to covering the Olympics this year has sparked a conversation about the future of televised events. By integrating celebrities into their programming, the network has not only boosted viewership but also created a fresh, engaging perspective on traditional sports reporting. This successful strategy raises questions about how it can be applied to other high-stakes broadcasts, particularly political coverage. As we look towards the upcoming presidential campaign, Joanna Weiss talks with Boyd on how the incorporation of celebrity voices could offer a new way to connect with viewers and reinvigorate political discourse.