Jobs to be done is a tool that comes up regularly in UX circles. But exactly what is it? We talk to Tony Ulwick, author of Jobs to be Done: Theory to practice. The framework helps to break down the job that customers want to get done into discrete steps, then help develop ways to...

#187 Jobs to be done with Tony Ulwick

UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology and people since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.

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S02E15 (#325). Ellen Lupton, designer, educator and author, helps us stock up our toolbox of design principles and methods, starting off with storytelling in visual design, and the “rule of three” before we move on to linear and non-linear experiences. Will we follow the rule of three and have a third topic?

The rule of three with Ellen Lupton

S02E14 (#324). A slightly different episode to usual. Eva-Lotta Lamm joins us to hold a visual thinking sketching workshop – Eva-Lotta, James and Per have fun going through three sketching exercises set by Eva-Lotta that can help you with your creativity, team-building, visual thinking and much more.

Sketching workshop with Eva-Lotta Lamm

S02E13 (#323).  We are in the age of design-driven change. Maria Giudice joins us to talk about being changemakers – How we can design change in a complex world. We start by looking at the history of change management and how we are now firmly in the age of design-driven change and that requires change...

Change leadership with Maria Giudice

S02E12 (#322).  Asking the right question and wanting to get a good response. How do we handle that as researchers? Meena Kothandaraman joins us to talk about our curiosity as researchers, the different lenses of inquiry we can apply from exploratory to validation. We talk as well about being curious and the skill of getting...

The right question with Meena Kothandaraman

S02E11 (#321).  How do we know when to trust a system? Carol Smith leads the Trust Lab team at Carnagie Mellon Universty, where they conduct research into making trustworthy, human centered, and responsible AI systems. Our conversation highlights the importance of guardrails and ethical considerations in AI development, as well as to ask the right...

#187 Jobs to be done with Tony Ulwick

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