In this episode of the Heat Pump Podcast, Laura and Joe Wood tell the story of how they went from one person in 2008 to over a hundred 14 years later and a successful exit to private equity. When they finished, they had not one but two premier HVAC brands in the competitive Boston market.

They founded Boston Standard in 2007-2008 to be a standard-setting plumbing + HVAC + electrical brand, and they achieved that. Then, while traveling abroad, they realized that the rest of the world uses heat pumps to provide both heating and cooling. To capitalize on that untapped heat pump opportunity, they founded New England Ductless as a completely separate entity. It was a remarkable experiment that paid off. 

Laura and Joe have unique insights from their experience, having personally managed a traditional HVAC business side-by-side with a heat pump-focused business. Their lessons about the differences between these two companies are essential to anyone building a heat pump business and to anyone looking to grow and scale to 100+ employees.