This week, host Mike Lander talks to Jonathan McCallum (SVP Managing Director UK & Norway, George P. Johnson) about the pandemic's impact on experiential marketing and how agencies adapted: building long-term client relationships, involving procurement, and effective negotiation strategies like understanding BATNA.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

This week, host Mike Lander talks to Jonathan McCallum (SVP Managing Director UK & Norway, George P. Johnson) about the pandemic's impact on experiential marketing and how agencies adapted: building long-term client relationships, involving procurement, and effective negotiation strategies like understanding BATNA. Hosted on Acast. See acast.com/privacy for more information.

This week, host Mike Lander talks to Jonathan McCallum (SVP Managing Director UK &amp; Norway, George P. Johnson) about the pandemic's impact on experiential marketing and how agencies adapted: building long-term client relationships, involving procurement, and effective negotiation strategies like understanding BATNA. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Jonathan McCallum on experiential marketing in a changing landscape

On this podcast about negotiations, successful entrepreneur, expert negotiator and ex-procurement director, Mike Lander, is joined by CMOs and agency leaders as they dive into some of the most difficult and unheard-of marketing negotiations. During each episode, Mike and his guests share the ins and outs of their toughest deals to-date. They discuss obstacles, outcomes and learnings, as well as the emotional and mental challenges they’ve faced along the way.&nbsp;<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Business

Entrepreneurship

Marketing

On this podcast about negotiations, successful entrepreneur, expert negotiator and ex-procurement director, Mike Lander, is joined by CMOs and agency leaders as they dive into some of the most difficult and unheard-of marketing negotiations. During each episode, Mike and his guests share the ins and outs of their toughest deals to-date. They discuss obstacles, outcomes and learnings, as well as the emotional and mental challenges they’ve faced along the way.  Hosted on Acast. See acast.com/privacy for more information.

On this podcast about negotiations, successful entrepreneur, expert negotiator and ex-procurement director, Mike Lander, is joined by CMOs and agency leaders as they dive into some of the most difficult and unheard-of marketing negotiations. During each episode, Mike and his guests share the ins and outs of their toughest deals to-date. They discuss obstacles, outcomes and learnings, as well as the emotional and mental challenges they’ve faced along the way.&nbsp; Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Share Jonathan McCallum on experiential marketing in a changing landscape

Sign up to save your podcasts

Jonathan McCallum on experiential marketing in a changing landscape

Jonathan McCallum on experiential marketing in a changing landscape