Australia is the land of the Oligopoly, we have 4 major banks, two major telcos, Two major News holding companies and two major supermarkets.

The problem with Oligopolies is that they tend to unconsciously collude and ultimately squeeze their suppliers through their dominate market control.

This is a huge problem for Australian Farmers, and consumers have very little power to effect change.

This is the problem Jordan Pearce is hoping to solve with his business Farm2Market, empowering consumers to buy directly from the Farm and cut out the supermarkets.