Josh Cherry, CEO of Delta Life Fitness franchising, served as a U.S. Marine for 13 years, and is a Texas A&M graduate. Josh earned 9 air medals, a Navy achievement medal with valor, and a combat aircrew designation. He was selected for the enlisted to commissioning education program where he completed flight school with a perfect score and 1st in his class. He then served as a Captain leading Marines for an additional six years. Josh has dedicated his adult life to innovation in the fitness industry. He and his team have successfully launched 30+ Delta Life Fitness gyms across the United States.

[2:30] – What is Josh Cherry like?

[5:21] – Passions that fuel Josh.

[7:56] – Delta Life Fitness 45 second pitch.

[8:48] – Josh’s passion for Delta Life Fitness.

[12:13] – How important is it to have your ideal customer figured out?

[15:15] – Favorite show and game system as a kid.

[16:38] – Favorite memory as a kid.

[17:57] – Vidor, Texas.

[19:12] – Joining the Marine Corps.

[21:45] – Being a Helicopter Door Gunner.

[23:33] – Biggest obstacles during boot camp.

[25:20] – The culture of the Marine Corps.

[29:43] – Pivotal moment in the Marine Corps and in War times.

[34:08] – Fire power of the guns.

[35:00] – Pivotal moment in the Marine Corps and in War times. (cont.)

[46:04] – Greatest lessons learned in the Military.

[51:20] – Nine Air Medals.

[54:10] – Pursuing the entrepreneurial dream.

[59:20] – The progression of Delta Life Fitness.

[1:08:20] – What to say to new entrepreneurs who say they are too busy.

[1:10:10] – Can you be successful alone?

[1:13:35] – How important is it to have a tribe?

[1:17:14] – How does Delta Life Fitness not become a Curves Fitness?

[1:21:06] – Becoming a public speaker early on.

[1:24:27] – Josh’s mindset and always growing.

[1:26:22] – Visualizing success.

[1:31:25] – Having gratitude.