Juliana Vasconcelos: "I Spent 3 Days in Paris Just Thinking to Design Milan's Most Immersive Installation"Brazilian architect Juliana Lima Vasconcelos reveals how 3 days of silent led to creating one of Milan Design Week 2024's most immersive installations the Lavazza coffee experience.In this episode, Juliana discusses:- The 3-part experiential journey using pregnancy sounds and coffee textures- Why she uses meditation as a design strategy- How Brazilian materials transformed her career- Winning the CDA Award for Best Commercial Interior- Her approach to sustainable materials and AI in design- Growing up with a pianist grandmother and studying classical music- Strategic project selection and brand collaborationsJuliana Lima Vasconcelos is a Brazilian architect and interior designer based between Belo Horizonte, Paris, and London. She's been recognized by Architectural Digest Italy as bringing "Made in Brazil to the world."🎧 LISTEN ON:Apple Podcasts: https://podcasts.apple.com/us/podcast/minded-podcast/id1431518294Spotify: https://open.spotify.com/show/5JxKVhZ46mHTZ7eZ0STgHWWebsite: https://www.mindedpodcast.com/⏱️ TIMESTAMPS:00:00 Introduction02:15 The Lavazza Installation: Concept & Process08:30 What is Experiential Design?12:45 Working with Maria Cristina Didero & Timeline18:20 Career Turning Point: Architecture to Installations24:10 Winning the CDA Award28:35 Sustainable Materials & Future of Design35:50 AI in the Design Studio40:15 Growing Up in Brazil & Musical Influence46:20 Recommendations: Books, Films, Future Guests#JulianaVasconcelos #MilanDesignWeek #ExperientialDesign #Architecture #InteriorDesign #BrazilianDesign #Lavazza #DesignPodcast #MINDEDPodcast #SustainableDesign #CDAawards