In this episode, Mike is joined by Kara Goldin, CEO and founder of Hint, Inc. Hint is a San Francisco-based beverage company that was founded in 2005 and is best known for its delicious unsweetened flavored water. Throughout this conversation, Kara tells the story of how her personal health journey led to her to leave her tech executive position to founding Hint, Inc. She talks about entering the ready to drink industry, why she chose to co-pack, the importance of data, using social media to communicate with customers, and more.

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