Playbook Deep Dive

Kara Swisher knows when to fold ‘em

09.09.2022 - By POLITICOPlay

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Kara Swisher has hosted the annual Code Conference for the last twenty years. Recently she announced that this was her final year organizing and running the event, which concluded on Thursday in Los Angeles.

At the final big panel on Wednesday evening, Swisher ended things where she started: with a conversation about Steve Jobs.

She gathered the famous Apple designer Jony Ive and the widow of Steve Jobs — Laurene Powell Jobs — and the CEO of Apple — Tim Cook — who flew to Los Angeles for Swisher hours after unveiling the new iPhone 14 at Apple's headquarters in Cupertino. The event ended much more poignant than one would expect at a conference about technology and politics.

Afterward, Playbook Co-Author Ryan Lizza met Swisher in a suite on the 8th floor of the Beverly Hilton at what was Code's last secret poker party. They talked about the end of her running the Code Conference, her long and winding career … and why she loves saying no.

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