In episode 117 of the Glow Journal podcast, host Gemma Watts talks to the founder of People Haircare, Katherine Ruiz.

Katherine never pictured herself starting a beauty brand, but she has always had an interesting relationship with her hair, and that relationship was sort of a visual representation of the relationship she had with herself. Katherine has naturally curly hair but, as so many of us do, wanted hair she didn’t have so she grew up straightening it, slicking it back, whatever she could do to disguise its natural texture. Similarly, she tells me that, at that time, she didn’t really love herself- she was pretending to be totally confident, but didn’t truly feel it until she really started working on that relationship with herself as an adult. Coincidentally or otherwise, it was around this time that she started embracing her curly hair. 

Katherine founded People Haircare in 2022 out of a wish for haircare for everyone- meaning haircare for each unique hair type, at an accessible price point. The brand is physically accessible too, launching into 800 Coles stores nationally from day 1.

In this conversation, Katherine shares how she’s working to convert supermarket customers who have previously shopped habitually, why you shouldn’t wait for the first version of your product to be perfect, and just how important it is to ask for what you want. 

Read more at glowjournal.com

Follow People Haircare on Instagram @peoplehaircare.

Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at [email protected]

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