How do you engage a national audience and bring attention to a cause? Katie Couric’s decision to allow her colonoscopy to be broadcast live on television was but one highlight in an extraordinary career in television. As co-host of NBC’s Today show and later the first female anchor of a national nightly news program on CBS, her work has been distinguished by her ability to relate to her audience. In this episode, Katie and Alan Alda talk openly about her life as a well-known communicator and what it takes to make people care about an issue. 

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Katie Couric on How to Make People Truly Care and Engage

Learn to connect better with others in every area of your life. Immerse yourself in spirited conversations with people who know how hard it is, and yet how good it feels, to really connect with other people – whether it’s one person, an audience or a whole country. You'll know many of the people in these conversations – they are luminaries in our culture. Some you may not know. But what links them all is their powerful ability to relate and communicate. It's something we need now more than ever.

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Katie Couric on How to Make People Truly Care and Engage

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