Leveraging social media and other digital platforms allows firms to attract talent without relying on traditional job boards or recruiters.

Gear Up for Growth.
With Jean Caragher.
For CPA Trendlines.

"You actually have to be a good firm,” Katie Thomas, CPA, founder and owner, Leaders Online LLC, replied when asked about the factors needed for an organic inbound recruitment strategy to work.

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“And that may seem obvious, but if you are doing the things that people aren't attracted to, no, it doesn't matter how great your marketing team is, they can't make you stand out if you don't have leading ideas and leading thoughts of things that you're doing to change the firm or change the profession and have people actually want to come work with you.” 

Thomas was a guest on Gear Up for Growth, a new show hosted by Jean Caragher, president of Capstone Marketing, and powered by CPA Trendlines. Thomas' recruitment strategy focuses on getting more accountants to stay in the profession and realize there are firms doing things differently. Thomas’ solution is an organic inbound recruitment strategy that leverages social media and other digital platforms. 

“This approach is built around the 4C method: choosing the right platform, connecting with talent, starting conversations, and creating content that showcases a firm’s unique culture,” explains Thomas. It allows firms to attract talent without relying on traditional job boards or recruiters.

More highlights here