Episode 323 hosts Kelly George (Registered Nurse from Tamworth, Australia)

In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.

In Chapter 21 we discuss Kelly's recent expansion to open her second clinic. (We discussed her first clinic and background in Episode 214 of the Business of Injecting - Chapter 8) We discuss how she manages and trains her staff, the importance of patient relationships, why she opened a new clinic and the challenges of staying compliant amidst the changing regulations in Australia.

Kelly shares her insights on leveraging social media for business growth and the critical role of patient feedback in maintaining high standards of care. We end on why she also changed to a new compliance and prescribing service (InstantCosmetics) and how they are helping drive her clinics success.

This podcast was sponsored by InstantCosmetics

00:00 Introduction

01:29 Sponsor Acknowledgment and Guest Introduction

01:38 Kelly George's Journey in Aesthetics

04:27 Clinic Philosophy and Success Factors

05:40 Consultation Approach and Training New Injectors

10:48 Challenges and Strategies in Aesthetic Practice

15:04 Device Integration and Body Contouring

23:28 Opening a Second Clinic: Motivations and Challenges

28:22 Building a Strong Team Culture

29:50 Designing the New Clinic

31:39 Ensuring Consistent Patient Experience

37:20 Navigating Regulatory Challenges

38:03 Partnering with InstantCosmetics

44:31 Surveying Patient Satisfaction

47:38 Rapid Fire Questions

50:58 Conclusion and Farewell

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