This week, Ward is in San Diego with father-daughter duo Kevin Murray and Kelli Murray Larson, founders of Rylee + Cru—artistic and imaginative clothing for the modern child. They'll break down how Kelli leveraged an existing social media following to successfully launch a debut collection, why philanthropy was built into the business model from the start, and when Kevin and Kelli knew it was time to expand into the world of brick-and-mortar—all that and more on this episode of Backstory & Beyond.

Learn more about the Rylee + Cru Collective

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