In this episode of Behind the Numbers, eMarketer's Debra Aho Williamson joins host Marcus Johnson to talk about the future of social media.  What key developments does she see changing the marketplace in 2017? Join Debra and Marcus for a quick overview of some key trends, including live streaming, influencer marketing and mobile messaging.

In this episode of Behind the Numbers, eMarketer's Debra Aho Williamson joins host Marcus Johnson to talk about the future of social media. What key developments does she see changing the marketplace in 2017? Join Debra and Marcus for a quick overview of some key trends, including live streaming, influencer marketing and mobile messaging.

Key Trends in Social Media for 2017

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.

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Key Trends in Social Media for 2017

Key Trends in Social Media for 2017

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