04.28.2014 - By James Hahn II
Forbes.com writer David Blackmon joins us to discuss the latest on the Keystone XL, Eagle Ford Shale, and the surprisingly strong natural gas market. Plus, I get all up on my soap box talking about how insourcing your content is not optional in this week’s Pay Zone Power Move.
Subscribe, Rate & Review
iTunes
Stitcher
TuneIn Radio
Tribe Tweetables
The more content you produce, the better you get. And the better you get, the bigger your tribe grows. – @JamesHahnII (tweet this)
EPA has done two studies and concluded Keystone XL would have no significant environmental impact. – @GDBlackmon (tweet this)
It’s going to take 20 yrs just for the initial drill out of the Eagle Ford with current spacing rules. – @GDBlackmon (tweet this)
Listen Now
Click to listen if you can’t see the player in your web browser.
Links Mentioned
David Blackmon’s articles at Forbes.com
Follow David on Twitter
FTI Consulting
Keystone XL Review Extended, Delaying Final Decision Until After 2014 Elections
The Oil and Gas Law Digest and @OGLawDigest
Lord and Taylor
Hughes & Stuart Marketing Communications
Free 90 Minutes Digital Coaching Session
The Top 5 Marketing Mistakes Oil & Gas Operators Make – And How to Avoid Them
Pay Zone Power Move
James Hahn II All right. If this is your first time joining the tribe for the podcast, the Pay Zone Power Move is a digital marketing technique, tactic, or strategy designed to help you move the needle online in your business.
This week, I want to talk about the necessity. I want to call it a necessity at this point. We provide a lot of different levels of content services for people here, but I’m going to go ahead and say that this is the necessity.
If you want to kill it online, if you want to drive traffic, if you want to build your tribe, grow your brand, watch profits soar, this is how it’s done through insourcing content. What the heck does that mean though? All right, so insourcing content meaning that the content that you are producing as a company is being written by the people within your own organization.
And so, when we go back and look at — if any of you all have never heard of Drillinginfo, it’s a company I used to work for. They gave me my big break here and that’s the reason I even have this company today. Drillinginfo is an international oil and gas intelligence company and they are amazing because they gave me the scissors and said, “Run online.”
The thing is that while I played a large part in this success of Drillinginfo’s online strategy, I was really truly just riding the coattails of a whole bunch of geniuses that work for the company. I used to send out a Monday morning motivation email to everyone who wrote for the blog, which by the way was more than 50 people at the company — the CEO, Allen Gilmer; the president,