<p>The 230-year-old King Arthur Baking Company is embracing unprecedented demand as baking spikes during the pandemic. Marketing VP Bill Tine talks about creating stronger customer relationships, expanding its online sales during this surge and his hobby of baking chocolate cookies, pizzas and breads. </p>

The 230-year-old King Arthur Baking Company is embracing unprecedented demand as baking spikes during the pandemic. Marketing VP Bill Tine talks about creating stronger customer relationships, expanding its online sales during this surge and his hobby of baking chocolate cookies, pizzas and breads.

<p>The 230-year-old King Arthur Baking Company is embracing unprecedented demand as baking spikes during the pandemic. Marketing VP Bill Tine talks about creating stronger customer relationships, expanding its online sales during this surge and his hobby of baking chocolate cookies, pizzas and breads.&nbsp;</p>

King Arthur Baking Company Marketing VP Bill Tine

In this series of super casual chats, members of the digital advertising community dig into how the current situation is affecting their personal and professional lives, and what they're doing to stay creative, active, and interested. 

Hopefully, we can provide a palliative to the pandemic.

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Technology

Marketing

In this series of super casual chats, members of the digital advertising community dig into how the current situation is affecting their personal and professional lives, and what they're doing to stay creative, active, and interested. Hopefully, we can provide a palliative to the pandemic.

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King Arthur Baking Company Marketing VP Bill Tine

King Arthur Baking Company Marketing VP Bill Tine