I was at the airport recently and I got thinking about the windsock as it was blowing around in the gusting winds. A windsock is a simple yet critical tool for pilots, as it tells them what direction the wind is blowing and at what speed, which is extremely important when you’re taking off or landing a plane.

What areas of your business do you need to know the velocity and direction?

• Cash flow?
• Lead flow?
• Sales?

In today's episode, I share how to choose what to measure in order to make effective decisions, take the right action, manage your business well, and most importantly, be able to scale.

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