Welcome back to another year of K-Beauty! We’re kicking off 2025 with a round-up of everything that’s bene happening in Korea over the holidays. We’ve had multiple mergers and acquisitions, K-Beauty exports have officially surpassed the US $10 billion mark. Plus, we’re answering a listener’s question about the elusive Korean beauty products that don’t contain hyaluronic acid. Lauren shares her recommendations for some makeup brushes to add to your collection and a new K-drama to add to your list. 

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K-Beauty News Headlines

 

K-Beauty News: Korean Beauty Mergers & Acquisitions

• Manyo Factory acquired by K & L Partners
• Dr G acquired by L’Oreal 

 

K-Beauty News: K-Beauty Exports Surpass $10 billion USD for the first time

Question of the Week: What are some Korean beauty products without hyaluronic acid in them?

Products mentioned:

• Atobarrier 365 Hydro Essence
• Round Lab Dokdo Toner
• iUnik Beta Glucan Power Moisture Serum
• Mixsoon Bean Essence

K-Beauty Products to Try: Picasso makeup brushes 

Recommendation of the Week: Drama “When the Phone Rings”

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