ATR speaks with LA 2028 chief executive Gene Sykes to get an update on the progress of signing sponsors and the all-important marketing agreement with the USOC.

LA 2028 Advances Olympic Marketing -- ATRadio

"...Around The Rings has long been the most influential internet presence on the Olympics." - The Guardian, February 4, 2010

“Required reading in the Olympic Movement.”  That's what our readers say about Around the Rings, and with good reason.

Nothing can replace years of on the scene coverage of events--knowing the players, and who and what is important. That's where ATR excels.

For more than 20 years, Ed Hula and his team of correspondents have been on the scene of virtually every important event on the Olympic calendar. From the selection of every host city since 1990 to IOC votes on changing the sport program to multiple visits to assess cities' bids, Around the Rings is there.

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"...Around The Rings has long been the most influential internet presence on the Olympics." - The Guardian, February 4, 2010 “Required reading in the Olympic Movement.” That's what our readers say about Around the Rings, and with good reason. Nothing can replace years of on the scene coverage of events--knowing the players, and who and what is important. That's where ATR excels. For more than 20 years, Ed Hula and his team of correspondents have been on the scene of virtually every important event on the Olympic calendar. From the selection of every host city since 1990 to IOC votes on changing the sport program to multiple visits to assess cities' bids, Around the Rings is there.

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LA 2028 Advances Olympic Marketing -- ATRadio

LA 2028 Advances Olympic Marketing -- ATRadio