Some brands aren’t cool no matter how hard they try. Others start out cool, but lose their cachet over time. Then there are the brands that somehow, surprisingly turn cool. Without really changing their products, LaCroix, Canada Goose, and Carhartt became the hottest things around. How did that happen?

Sign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29: LaCroix, Canada Goose, and Carhartt are cool. Why?

Surprising stories about how the biggest, household name brands affect our lives and culture —&nbsp;for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success. More information at www.businessinsider.com/household-name

Society & Culture

Personal Journals

History

Philosophy

Places & Travel

Business

Investing

Careers

Management & Marketing

Business News

Shopping

For the last episode of our show, you told us stories about a first love, fitting in, family trips, and how brands played an unexpected role in all of it. Plus, the team who made Brought to you by… takes a minute to say goodbye. Thank you for listening.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

62: This was Brought to you by...

John Harvey Kellogg was a famous American physician. His brother Will was an ingenious businessman. Together, they invented flaked cereal and revolutionized American breakfast. But John Harvey and Will were bitter rivals, and they waged war over the very food that made them famous. So which Kellogg is the one whose name we remember today?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

61: Kellogg v. Kellogg

At the start of the Cold War, Levi’s jeans represented everything communist governments were trying to stamp out. But Levi’s kept finding their way behind the Iron Curtain, especially into East Germany. There, people could see what they were missing just over the wall that separated them from the West. East German officials started to worry: Could a pair of pants bring down the government?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

60: The Levi's That Came In From the Cold

In 1990, PepsiCo made a deal with the Soviet Union for submarines, a cruiser, a frigate, and a destroyer. It was the largest agreement ever made between an American company and the USSR. But it wasn’t Pepsi’s first deal with the Soviets. For decades, one executive had been flying to the Soviet Union to meet foreign trade ministers, politicians, and regular Russians. At the height of the Cold War, he was determined to make a deal and bring two countries locked in a bitter conflict together.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

59: The Pepski Generation

A few months ago, a listener in our Facebook group suggested we look into Sears mail-order homes for a potential episode. We loved the idea, and it turns out there’s already a fantastic story about these houses from the podcast 99% Invisible. Today, we’re sharing that episode with you.

99% Invisible is a show that explores all the thought that goes into the things around us that we never think about. Learn more about this episode and listen to more of their show here: https://99percentinvisible.org/episode/the-house-that-came-in-the-mail/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29: LaCroix, Canada Goose, and Carhartt are cool. Why?

Download our free app to listen on your phone