In this episode, Lance Spence shares his unconventional path into product marketing and explores how his background in journalism and live television shaped the way he simplifies complex ideas, why product marketing often feels like producing a daily show, and how working closely with sales, creatives, and product teams is key to making things actually land. Lance also reflects on the importance of building trust inside organizations, the challenge of cutting through noise in B2B marketing, and how AI is changing the way teams work.

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Creative Tangent: Where marketers put strategy in motion.

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