We spoke with Greg Galant, CEO of Sawhorse Media which includes Muck Rack and The Shorty Awards.

We chatted about:

Voting with a tweet

Trending on Twitter

Being too early to market

Getting 400 people to attend an event that accommodated 300 people

How one business provides lead gen for the other business

Start small and build to support growth

SEO + inspiration strategy from The Shorty Awards Website

Don't wait til the last minute to print the script

Find audiences + build relationships

Also, don't forget to register or tune into the 11th Annual Shorty's Awards (an 800 person event), this Sunday - May 5th 2019