AI is changing the face of beauty and fashion, but is it really as simple as writing the perfect prompt? In this episode we sit down with a personal favourite Instagram creator and digital artist Laura Dunkelmann, whose striking AI beauty imagery has set a new bar for realism, texture, and imagination.

Together they explore:

• How AI is democratizing creativity, giving small brands and creators the same stage as luxury houses

• Why AI-generated images can sometimes feel more human than traditional photography

• The responsibility creators have to push AI beyond stereotypes

• How brands and agencies should use AI not to replace stills, but to imagine what was once impossible

Laura reminds us that it’s the eye, not the prompt, that makes the difference—and that the human touch will always be the true differentiator.

Follow @lauradunkelmann in Instagram