In this episode of the Healthy, Wealthy, and Smart Podcast, host Dr. Karen Litzy welcomes Lauren Schoenfeld, founder of Active Core Consulting, to discuss the importance of understanding finances in business. Lauren, a self-proclaimed numbers nerd, specializes in providing fractional CFO services, bookkeeping, and operational coaching for health and wellness entrepreneurs. The conversation kicks off with Lauren explaining what a fractional CFO is, using a relatable pizza analogy to illustrate the concept. Listeners will learn how to manage their finances more effectively, prioritize profit, and move away from the hustle culture as they navigate their entrepreneurial journeys. Tune in for valuable insights that can help transform your approach to business finances!

Time Stamps:

[00:01:21] Fractional CFO explained.

[00:07:06] Money goals for new businesses.

[00:09:46] Delayed rent negotiations for startups.

[00:12:56] Owner's salary importance in business.

[00:18:59] Subscription audit for entrepreneurs.

[00:24:04] Ability to generate income quickly.

[00:25:52] Limiting beliefs around money.

[00:29:29] Questioning limiting beliefs.

[00:34:10] Key Performance Indicators in Business.

[00:39:13] Churn and attrition rates.

[00:42:09] Enjoying the entrepreneurial journey.

More About Lauren:

Lauren Schoenfeld is the founder of Active Core Consulting, a one-stop shop for entrepreneurs in the health and wellness industry who need a fractional CFO, bookkeeping, sales, or operations coach. Lauren empowers CEO's to have confidence in their finances to put them in the driver's seat of their dream company. She's a self-proclaimed numbers nerd and athlete who helps owners develop a financial plan and execute on the strategy that puts their profit first.

Lauren started at PricewaterhouseCoopers, where she learned the consulting framework. She then mastered the do's and don'ts of scaling a rapidly growing company from her time at WeWork. At her final corporate job, Lauren helped Equinox Fitness Clubs grow from 80 to 105 locations, enter into new international markets, and incubated nine of the most well-known wellness-focused ventures, including Equinox Hotel, Precision Run Studios, and SoulCycle On-Demand. Her final corporate project was to consolidate SoulCycle and Blink Fitness back office into the Equinox processes and systems.

On a personal note, Lauren suffered from burnout working in the corporate world which led to developing a chronic illness. She has grown her business while healing her body through nontraditional modalities and is on a mission to end hustle culture for entrepreneurs!

Resources from this Episode:

Active Core Consulting Website

Active Core Consulting on Instagram

Free Expense Calculator

Jane Sponsorship Information:

Book a one-on-one demo here

Mention the code LITZY1MO for a free month

Follow Dr. Karen Litzy on Social Media:

Karen's Twitter

Karen's Instagram

Karen's LinkedIn

Subscribe to Healthy, Wealthy & Smart:

YouTube

Website

Apple Podcast

Spotify

SoundCloud

Stitcher

iHeart Radio