Fitness Business University Podcast

Learn the business growth secrets of a Boston Gym Owner that went from 0-$500k in 12 months


Listen Later

Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator


Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince sits down with SPF Mastermind member Jason Maher, who went from closing his first gym in San Diego to building a brand-new gym on the East Coast that generated over $500,000 in its first 12 months.

Jason shares his journey of burnout, lessons learned from failure, and how he used those lessons to scale faster than any other gym owner Vince has worked with—going from zero to $63K per month in just one year.

His story proves that even if you’ve struggled, sold, or stepped away from fitness, you can come back stronger and grow a thriving business with the right model, mindset, and mentors


5 Key Points

  1. Burnout at the First Gym
    Jason did everything himself for three years—training, sales, marketing—and hit a ceiling around $18K–$20K a month before selling.
  2. Second Chance, Smarter Play
    When he opened his new gym in Boston, he hired staff within the first month, instead of waiting years.
  3. Marketing as the Game-Changer
    By investing in digital ads and presale systems, he launched with 40 members and profitability from day one.
  4. Retention and Referrals
    With a 2% attrition rate and creative referral strategies like milestone rewards and black card giveaways, growth became sustainable.
  5. $500K in 12 Months
    In his first year back in business, Jason’s gym did half a million in revenue, proving that the right playbook works—even if your first attempt fell short.


Next Step

Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!


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Fitness Business University PodcastBy Vince Gabriele

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