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Ash and Kane interview Adam Stott, a football content creator who shares his experiences from The United Stand to launching Forever United TV. Adam discusses the challenges of growing a YouTube channel, confronting online trolls and negativity, and the reality of being a full-time content creator. This episode is essential for budding YouTubers and content creators, providing genuine knowledge about digital content creation and the football media world.

KEY TAKEAWAYS

• Creating a thriving YouTube channel demands relentless dedication, with Adam broadcasting daily and pushing through holidays to sustain viewer engagement.
• The shift from conventional media to social platforms is reshaping football content, with genuineness and interaction becoming pivotal for success.
• Handling online trolls and hate is an inescapable aspect of content creation, you have to build resilience and find a supportive community to survive.
• YouTube earnings can provide a viable income for creators, but expanding revenue streams through sponsorships and collaborations is a more viable and consistent way of making money.
• Grasping and bonding with your audience is essential for your success as a creator, as it nurtures a sense of belonging and devotion among viewers.
• Content creators must brace for the impact on their personal lives, including relationships and work-life balance as the job requires a lot of attention around the clock.
• Sincerity and innovation are crucial for standing out in the packed YouTube space, with Adam stressing the significance of staying true to yourself and remaining authentic.
• The transition from structured, scripted content to unfiltered reactions is steering viewer preferences, particularly in football-related content.

BEST MOMENTS

"I stream 24/7. I don't have a day off. That's my commitment. I have to work holidays, so I'll go on holiday and I'll be live streaming three times while I'm on holiday."

"You're part of people's lives as a YouTuber. They rely on you so much. Like if I said to my subscribers, I'm going to miss this evening stream. Then we got it. That'd be absolutely, that'd be devastating."

"TV is dead. TV is dead. Like no one watches it, I can't remember the last time I actually put BBC one on apart from the Euros."

"If you know the space and you know how to manipulate it and you know how to work it, it's incredibly lucrative."

"Be original. Be you. Be original. Don't change. Don't follow. Take the tips, but be you."

"You can't polish a turd. You can have all the bright lights, the best cameras, best editor in the world, but if you're not comfortable and you're not confident in yourself and what you're doing. It ain't going to work."

VALUABLE RESOURCES

https://www.youtube.com/channel/UCuaRQTP2datF13IbNrtwLDg

Website

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ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

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