LeBron James just dropped a new Hennessy ad that’s more than a commercial — it’s a visibility masterclass. In this episode, Michelle L. Thames breaks down how LeBron turned a nostalgic career moment into a bold brand statement, what this says about narrative control and timing, and how entrepreneurs can apply the same visibility strategy to their own brands.

Why LeBron’s latest Hennessy campaign is a case study in strategic storytelling

How to own your narrative instead of letting others tell your story

The importance of brand alignment when partnering with other companies or creators

How to use timing and anticipation to build buzz around your launches

What LeBron’s three-step “visibility playbook” can teach every entrepreneur

Master the moment. The right timing can turn an announcement into a movement.

A business owner learning how to build anticipation before a big launch

Follow Michelle on Instagram → @michellelthames
Join the free 7-Day Visibility Challenge https://michellethames.kit.com/7daychallenge

LeBron James marketing, Hennessy campaign, brand visibility, personal branding, marketing strategy, storytelling in marketing, LeBron James 2025 ad, visibility coach, social media decoded podcast, entrepreneur marketing tips

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