Have you heard of Project B? It's got a lot of money, it's trying to sign stars, it might one day compete with the WNBA, it could be a problem for Unrivaled, and it's talking about starting a men's basketball league one day that could also be an issue for the NBA. Oh, it also used to have Maverick Carter — a longtime business partner for LeBron James. What should we make of this new project and what could it mean for the NBA, WNBA and Unrivaled?

SEGMENT 2

LeBron James just made a second (bad) decision. Let's get into his cryptic and unpopular ad campaign, and the bad week for the Los Angeles Lakers star. We get into why the Second Decision was repeating the mistakes of The Decision.

SEGMENT 3

Bill Belichick, the University of North Carolina, Amazon, and John Wall — who had the good decision of the week and who made the bad decision of the week

GUEST: Yaron Weitzman

Reading List:

https://www.nytimes.com/athletic/6699988/2025/10/08/project-b-global-basketball-wnba-nba-threat/

https://www.nytimes.com/athletic/6704076/2025/10/10/bill-belichick-unc-football-collapse-one-month/