331: Lee Salz, author of Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want

Lee Salz, author of Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want

Bill Ringle and Lee Salz discuss...

>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.

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Interview Insights

Top 3 Take-Aways from this Interview

* Identifying your market is crucial to your business so that you can strategize effectively and build an identity for your business that makes you stand unique from the competition.* Know yourself and understand your niche so you will best know how to insert yourself into that market. * Meaningful differentiators lose their purpose if salespeople are ineffective in position them.

Read the Show Notes from this Episode

* Walt Disney and the story of how he built his empire that brought joy to many families was a huge inspiration to Lee. [01:10]

* Here he talks about the concept of differentiation space. [04:30]

* Knowing yourself and understanding your market to focus on and develop specialty to your niche.  [05:51]

* Lee talks about Mike, who has differentiators that the competition lacks, but his employees don't know how to use them. [09:04]

* Knowing how to position our statement makes us more effective in sales. [12:53]

* Here, he talks about the best way and timing to introduce a solution whether asked or not. [16:31]

* There is a lesson we can learn from Law and Order that is applicable in sales. [18:26]

* My Quest for the Best Lightning Round begins at [27:42]

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