In this episode of IL Corn TV, host Lindsay Croke sits down with Mark Lambert, a communications legend with decades of experience at IL Corn. Mark revisits his early days of ag advocacy—from the era of a single-computer office to launching massive, high-impact campaigns in the heart of D.C.

They discuss why effective communication is always about people, not just tools. Mark shares the stories behind the "No Tanks" ethanol campaign, the creation of the Captain Cornelius superhero, and why "risky" messaging is often the only way for family farmers to be heard in a crowded political landscape.

Episode Highlights

0:00 – Introduction: The Communication Legend
1:49 – Before the Digital Age: Work Life in the 80s
2:13 – Why it’s Always a People Business First
3:15 – Edgy Advocacy: The "No Tanks, Iraq" Postcard
5:02 – Winning the "Mailbox Walk" with Simple Messaging
7:16 – Reintroducing Family Farmers to the 98%
9:03 – The D.C. Subway Sledgehammer: Dominating the Metro
11:40 – Why Your "Head Count" Matters in Washington
16:45 – Not To Be Corny: An Office Riddle
17:19 – Final Thoughts: Keeping Up the Good Fight

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