Just because something is working doesn’t mean it’s right for you, and as a business owner you need to be okay with pivoting when things are out of alignment.

In this episode, Nadine is joined by Rosie to discuss the emotional process of pivoting your business, even when you’ve built something extremely successful.

Rosie opens up about her brave decision to walk away from coaching and shut down her thriving membership, which she’s still receiving enquiries for, because she knows it’s no longer in alignment with her.

They discuss what happens when your brand, offers, or business model no longer align with the life you want to live, and how to know when it’s time to make a change.

In this episode, you’ll learn about the sunk-cost fallacy, fear of failure, and how external validation can hold us back from necessary change.

For anyone who has been thinking about making a change in their business but is feeling some resistance or fear around it, hopefully this episode will give you the courage you need to take the leap and take back control of your business.

Timestamps

00:00 Welcome and why pivoting is part of building a freedom-based business

03:20 Rosie shares how she knew it was time to change direction

04:45 The fear of being judged for making a pivot and potentially failing

09:40 The idea of fake it till you make it

11:10 Where your own judgements come from

12:06 How past conditioning shapes our version of success

15:30 Going back to what’s familiar

17:59 How Rosie knew it was her business that was causing her to feel out of alignment

20:16 Craving stability after years of travel

23:13 Lacking community

24:19 Having the choice to make a change even when you’re successful

28:31 Nadine’s ‘Catapult Method’ for pulling back before scaling

30:29 Dip in motivation and income

33:01 Competition is not a bad thing

34:14 Recognising when it’s time to make a change and letting go of ego

36:02 Sharing your new version of success online

42:07 The freedom of choice and following other people’s journey

52:15 Becoming less reactive

56:02 Final advice for anyone thinking about pivoting in their business

LinkedIn post mentioned by Rosie

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Connect with Nadine:

Instagram: @nadineselinacoaching

Apply to work with Nadine

Connect with Rosie

Instagram: @rosiecoaching