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Lex Evan of Lexington Bakes – Building a Dessert Brand as a Solo Founder
On this episode, we’re joined by Lex Evan, the Founder and CEO of Lexington Bakes. My audio isn't great so apologies in advance....
Lexington Bakes is a radically transparent dessert brand crafting nostalgic American treats with organic and fair-trade ingredients. What started as a pandemic side hustle quickly grew into a national CPG brand known for its bold design, clean labels, and radically honest sourcing.
From $5,000 in brownie pre-sales and a self-built Shopify store to landing in Erewhon, Foxtrot, and scaling toward 1,000 retail doors, Lex has built Lexington Bakes into a category-defining brand with just one full-time employee: himself.
In this episode, Lex shares how his background in design and brand strategy shaped the business, how he's preparing to scale with a co-manufacturer, why ingredient integrity is non-negotiable.
We chat with Lex about how to pitch retailers, package for impact, navigate a solo founder journey, and his recent journey to raising a $1M seed round.
Episode Highlights:
🍫 How a $50 brownie box launched the brand
📦 Designing a brand rooted in emotional connection
🌱 Why Lexington Bakes lists its ingredient partners on every package
🧁 The “No Naughty Ingredients™” standard
🔧 Moving from kitchen to co-manufacturer
🛒 What retailers actually want to see in a pitch
🎨 Packaging tips from a J&J design alum
🚀 How Lex is scaling while staying solo
💰 Fundraising as a first-time founder
💡 Why being “great to work with” is Lex’s superpower
⏱️ Table of Contents
00:00 – Intro & Origin Story
03:00 – Radical Ingredient Transparency
06:00 – Brand Building & Solo Founder Journey
10:00 – Packaging Design Advice
14:00 – Co-Manufacturing & Scaling Production
21:00 – Retail Strategy & Launching in Stores
28:00 – Fundraising & Investor Tips
40:00 – Final Thoughts & Where to Find Lex
Links:
Lexington Bakes – https://www.lexingtonbakes.com
Follow Lex on LinkedIn – https://www.linkedin.com/in/lexevan/
Follow Adam on LinkedIn - https://www.linkedin.com/in/adam-martin-steinberg
Check out https://www.kitprint.co/ for CPG production design support.
View all episodes
By Adam SteinbergOn this episode, we’re joined by Lex Evan, the Founder and CEO of Lexington Bakes. My audio isn't great so apologies in advance....
Lexington Bakes is a radically transparent dessert brand crafting nostalgic American treats with organic and fair-trade ingredients. What started as a pandemic side hustle quickly grew into a national CPG brand known for its bold design, clean labels, and radically honest sourcing.
From $5,000 in brownie pre-sales and a self-built Shopify store to landing in Erewhon, Foxtrot, and scaling toward 1,000 retail doors, Lex has built Lexington Bakes into a category-defining brand with just one full-time employee: himself.
In this episode, Lex shares how his background in design and brand strategy shaped the business, how he's preparing to scale with a co-manufacturer, why ingredient integrity is non-negotiable.
We chat with Lex about how to pitch retailers, package for impact, navigate a solo founder journey, and his recent journey to raising a $1M seed round.
Episode Highlights:
🍫 How a $50 brownie box launched the brand
📦 Designing a brand rooted in emotional connection
🌱 Why Lexington Bakes lists its ingredient partners on every package
🧁 The “No Naughty Ingredients™” standard
🔧 Moving from kitchen to co-manufacturer
🛒 What retailers actually want to see in a pitch
🎨 Packaging tips from a J&J design alum
🚀 How Lex is scaling while staying solo
💰 Fundraising as a first-time founder
💡 Why being “great to work with” is Lex’s superpower
⏱️ Table of Contents
00:00 – Intro & Origin Story
03:00 – Radical Ingredient Transparency
06:00 – Brand Building & Solo Founder Journey
10:00 – Packaging Design Advice
14:00 – Co-Manufacturing & Scaling Production
21:00 – Retail Strategy & Launching in Stores
28:00 – Fundraising & Investor Tips
40:00 – Final Thoughts & Where to Find Lex
Links:
Lexington Bakes – https://www.lexingtonbakes.com
Follow Lex on LinkedIn – https://www.linkedin.com/in/lexevan/
Follow Adam on LinkedIn - https://www.linkedin.com/in/adam-martin-steinberg
Check out https://www.kitprint.co/ for CPG production design support.