🔍 Inside tech marketing: Megann Coleman on her unique path from video production to tech, ad strategies & Root3 Labs’ game-changing projects 🚀 

Hello, everyone! I’m your host, Sergey Rodin, and welcome to another exciting episode of the Looking Wider podcast. Today’s guest is Megann Coleman, Communications Coordinator at Root3 Labs—a leading consulting firm in device engineering and product development, specializing in medical and defense technologies.

Megann’s career path is anything but ordinary—she’s gone from finance to tech, from video production to marketing, and now plays a key role in shaping Root3 Labs’ brand. In this episode, she’ll give us a behind-the-scenes look at marketing for an R&D company, share the day-to-day challenges of her role, and reveal some of their wildest projects and prototypes.

❗As always, this podcast is brought to you by Lava Media, an international agency that has been helping brands grow and amplify their video content in Russia and beyond for years. We’re your go-to source for valuable insights into the marketing industry and the top professionals making an impact worldwide.

Video production in

Miami https://www.lavamedia.us/miami

Los Angeles https://www.lavamedia.us/los-angeles 

San Diego https://www.lavamedia.us/san-diego

Key highlights in this episode:

🎯 Megann’s unique path from video production to tech marketing

🎯 Tips on joining a tech startup fresh out of university

🎯 Creating effective ad campaigns

🎯 Budgeting strategies for successful marketing efforts

🎯 Building cases for defense and medical industries

🎯 Crafting engaging stories that captivate audiences

🎯 Megann’s top go-to resources for tech professionals

🎯 Wild prototypes from Root3 Labs

Whether you're a marketing enthusiast, a tech startup dreamer, or simply curious about marketing in the tech world, this episode is packed with valuable insights and actionable advice. Don't miss it!

00:00-00:26 — Intro

00:27-00:59 — Marketing year so far

00:59-2:15 — Megann’s journey in video production 

2:15-2:43 — Changing careers: study, first job in marketing

2:43-3:45 — Why did Megann switch from video production to tech marketing?

3:45-4:38 — How to join a tech startup right after university? 

4:38-5:29 — What is Root3 Labs?

5:29-6:21 — Megann’s role in Root3 Labs

6:21-6:58 — Root3 Labs' main marketing focus

6:58-7:49 — How to establish trust in the B2B segment? 

7:49-8:50 — Creating effective ad campaigns: sales funnels

8:50-10:19 — How to choose the best audience for ads? 

10:19-13:39 — Creating effective ad campaigns: email marketing

13:39-15:08 — Megann's budgeting tips

15:08-16:17 — What’s a good conversion rate in the tech industry?

16:17-19:42 — Megann’s experience in building cases for the defense and medical industries

19:42-20:28 — Consulting for other tech companies

20:28-21:17 — Key challenges in the defense industry

21:17-24:19 — Crafting engaging stories for the tech industry

24:19-24:48 — YouTube growth plans

24:48-25:53 — How to reach your lead generation goals?

25:53-27:25 — Creating effective ad campaigns: social media posts

27:25-29:31 — Megann’s go-to resources for tech industry professionals

29:31-30:26 — Wild prototypes from Root3 Labs

30:26-31:10 — Marketing strategy for 2025

31:10-32:03 — Useful AI tools

32:05-32:28 — Outro