LinkedIn provides a powerful, pricy platform for reaching technical buyers and it pays to take the time to plan your ad and measure performance early to maximize ROI.  AJ Wilcox, Founder of B2Linked and Host of the LinkedIn Ads Show podcast, has managed some of the world's largest LinkedIn Ads accounts. He's seen the triumphs and the terrible, and shares advice on how to improve ad performance.

During the episode, we contrast budget spend and how it relates to measurement. You'll hear us discuss which types of ads perform the best, and how ad copy and calls-to-action targeted to your persona are key. You'll also learn where the LinkedIn Ads platform is headed and how best to keep abreast of changes.