LinkedIn recently upped the ante of becoming a paid member with the new "Spotlight" account. Is it worth the upgrade? Listen on for Neal's detailed advice on the new features and why you may (or may not) be interested in them.

 Key Highlights

[01:03] The Recent Changes LinkedIn Did

[01:47] Should You Pay for LinkedIn Professional Plan

[03:26] What is an Open Link?

[04:06] Spotlight

[04:32] Open Profile

[04:55] What Open Profile Gives You

[05:36] Making Your Profile Appear Larger in Search Results

[06:55] How to Find LinkedIn Spotlight Plan

Notable Quotes

• And that just is allowing me to be a little bit more contactable, it raises my contact ability, as I would say, on LinkedIn, which is important because when people are looking for someone for a particular reason, they don't want to have to deal with introductions, they don't want to have to deal with sending constantly in mails, they want to be able to communicate with you directly as easy as possible. That's why the contact ability part of your LinkedIn profile is so important.
• And like I said, if you invest in LinkedIn a great deal, you're on it every day, you've developed business from it, it really is a no brainer to pay that a little bit more and get these new premium features.
• This is a real podcast, a real person trying to do what I can on my mission to empower you with education and really sharing best practices and questions that I get from my clients and my speaking engagements and trying to really find truth and help you all become more efficient at maximizing your social.

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com