Today, we’re discussing how founders can build and lead their startups in ways that are authentic to their mission. I spoke with Loren Taylor, the founder of AwokeNet, a Chicago-based startup providing reliable, vetted content about social justice work, organizations, and activists. Loren is fighting the growing trend of misinformation online in order to eliminate the noise that distracts and detracts from the necessary and powerful work that people are doing to advance various social justice causes.

Loren and I discuss what it means to build a mission-driven business, how to lead in a way that’s authentic to your mission, and how to make tough decisions in the face of conflicting incentives and beliefs. Loren's tremendous energy and passion for his work is evident in all that he does.

And stick around until the end of the episode for a Twitter resource that all first-time founders should be following!